One of the most practiced digital marketing strategy today is the Search Engine Optimization or SEO. This is a process that has something to do with the visibility of a website when searched through a search engine, using natural and unpaid results. If a company’s web page has a higher ranked or frequently appears from a search engine’s result list, then more viewers or visitors has the chance of turning out to be your customer or client. The SEO targets all types of searches, such as images, videos, academics, news, and specific industries.
The SEO focuses on how a search engine works, programming, keywords that online viewers use to search and what search engines are used in browsing. As a beginner in the field of digital marketing, you need to study all those things. So, without experience and SEO skills, then how can your company compete with the other companies, right? While you are still new in the industry, it would be ideal for you to ask for Viva Traffic SEO services to learn. Pretty sure that they would be very helpful in increasing traffic to your official website.
If you are going to search for a topic in a search engine, you can find hundreds of different websites or pages from the results. The top results given actually matches the keywords that were searched by the viewer. Since your website’s ranking is high, then there is a chance for this viewer to click the link to your website. If the viewer finds the content of your website helpful, informative or interesting, then he will check your page. Now, if you are selling products online, then this viewer may turn out as a potential consumer.
Through the SEO, you will know what viewers are checking on your website. It could have been better, if you would have a tool or software to use for that feature. Anyway, you may try clicking this site to get a tool that can be very helpful in tracking the numbers of visitors as well as monitoring their activity on your webpage.
Link to websites
Aside from the contents of your webpage. It is also important for you to have links from other pages. This would be very helpful in earning popularity because search engines also consider how popular you are when they are ranking websites.
It could have been better, if you are going to learn about the contextual links that are needed for SEO purposes. Why don’t you check https://www.norfolkchamber.co.uk/blog/member/marketing-pr/explaining-contextual-link-building-future-seo for more details?
Index and Spiders
Your webpage must have a relevant structure or index when it comes to links. If possible, it must have sufficient links coming from different websites because the search engines are using spiders that act like agents, crawling and checking the index or position of your pages.
It will look for inbound links and once it is not properly positioned, then that will affect your ranking because your page will not be visited. You better read more about how spiders work in SEO. This one would be very confusing for a beginner, if not well understood.