The term marketing considers as one of the most essential parts of the business from start. This is the only department in the business world which except change as it hit the business. It is the only field which developed with technology than any other thing in the world of business. Any new technology came into market marketing department use it in marketing strategies. Like in past people use billboards for their advertisement which have the very limited reach of the market, then radio came into the market and they use it for their product advertisement, then a new era came in the shape of TV companies develop advertisements of their products for TV commercials so they can get maximum customer reach.
Now technology is creating new marketing platforms for businesses and providing them help to increase their product reach to their customers. Now the era of technology people spends more time on the internet than any other entertainment tool. So companies start advertising their product on different websites which help them increase their customer base. This type of marketing is called social media marketing and many agencies mostly Toronto based social marketing agency provides a different type of services in this regard.
Why companies move internet marketing:
In the past few years, the trend of social media marketing is boosted up the reason is many companies start working or interacting with their customers through social media. Why companies doing business on the internet the main reason behind that is the busy lifestyle of this generation. People don’t have time to go shopping they work full weak and don’t want to spend their weekend while doing shopping. They prefer quality time with family and friend on going shopping.
In the start, the online shopping trend is not that much in like now because people prefer going for shopping for them self. The other reason for the security issues related to bank accounts while doing online shopping. Which get better as time passes and people prefer online shopping?
Role of social marketing in business growth:
Companies who are doing business online are getting more profit than other companies. The reason behind that is it is a low-cost business model. You don’t have to buy or rent a physical [lace for your office. Just post products on your website and sell them.
But it’s not so easy the internet market is much bigger than the original market so how your customer can reach you. Here social media marketing plays its role. According to a survey the companies appear on the first page of Google search engine get maximum business on the internet. So for that different companies provide you services regarding social media marketing which use different tools to rank your website on top of Google 1st page.
It includes several services like SEO this technique help to rank your website on top by using different keywords on your website so whenever people search for that particular word your website should appear on Google search engine. Then there is pay per click advertisement and social media customized campaigns regarding your product. Which help your customer to reach your website easily?