You don’t have to be an SEO expert to understand the fundamentals of marketing your law firm’s website. The good news is that there are just a few easy steps to take in order to increase the number of clients interested in the services that you provide online. We’ve put together this handy guide to help you get to grips with the basics of law firm SEO.
#1. Focus on User Experience:
Today, it’s less and less about keywords and phrases and more about the overall user experience on your website. Users that have a good experience when they visit your site, are able to easily find what they need and in a timely manner will be more likely to return. Some fundamentals of providing a good user experience include offering an easy-to-find FAQ page where users can find everything that they need to know about the services that you offer, providing easily visible contact information, and ensuring that users can easily navigate around your site. You might even want to go a step further by offering a web chat service that users can take advantage of if they wish to learn more details about any service that your law firm can offer them or discuss their case in more depth.
#2. Ensure Mobile-Friendliness:
Much like any other service or product that you can access online today, it’s never been more important to ensure that your law firm’s website is easy to access on a smartphone or tablet, whilst remaining just as easy to view as it would be on a laptop or desktop computer screen. More and more people are using their smart devices to search for the services that they need, and you can expect a huge percentage of your inquiries from potential clients to come from mobile users. The best way to provide a seamless experience across all devices is by ensuring that your website has a responsive design that snaps to any device it is viewed on, providing the best viewing experience for all.
#3. Improve Site Speed:
Your website’s loading speed has a direct effect on not only your Google rankings but also on your users. Statistics show that today’s users expect websites to load within three seconds of clicking through to them at the most, so if your law firm’s site is taking longer than this, you can be sure that many potential clients are hitting the back button and looking at your competitors instead. The speed of your website can have a more dramatic effect on your business than you realize. So, improving load speed is one of the best tactics for law firms when it comes to SEO. Test your page’s load speed regularly and make improvements wherever necessary to cut the wait time down. This could include minimalizing the design of your website to avoid any large video or photo files that could be causing it to take longer to load.
When it comes to marketing your law firm’s website, on-page SEO tactics are crucial. These three strategies will help you get the basics right, improve the user experience, and potentially boost your Google ranking.