The process of finding a good SEO expert could be made simple, if you consider some of the guidelines to be followed. The first obvious criterion is the company expertise and experience in your business/industry. The second factor is the experience and expertise in the core field of SEO and related application frameworks. These are important factors, since the complete understanding of the industry and the SEO specifications can lead to better web design, keyword research, content creation, keyword integration, page optimization, product specifications, audience interaction, and other related processes. You can read through the clientele list, which can provide insights into the service provider’s efficiency. Having reputed clients (of your business and brand range) will certainly prove the trustworthy nature of the SEO expert.
Client Testimonials – Best Way to Judge
Client testimonials are the best way (as of now) to gauge the ability, experience and expertise of the SEO expert. After going through them, look for the client website address and visit it. Match the testimonials details with the website content. You may not be able to make much of their success stories, but it is possible to check the content quality, website design, navigation, SEO friendly nature and quality etc. For example, you can copy and paste the client website URL into the page and click on the ANALYZE button. You can get detailed information about the page weight, Google page rank, Alexa rank, heading structure, content analysis, hyperlinks, external links, internal links, images, and social interactions etc. The details will help you in estimating the overall efficiency of the SEO expert. Repeat the procedure for as many existing client websites as you find. Then you can calculate the average of all the values and check with the standard values specified by Google and other leading search engines. If they come anywhere close to each other, you can trust the SEO expert and start your project with the company.
SEO Expert promises – Practical Aspects
The volume of the SEO results you get is directly proportional to the quality of your website and the practices you follow for the implementation of optimization, marketing, keywords, content writing, etc. The time requirements for the realization of results vary, depending on these factors and the type of SEO (organic and non-organic). There is no way your SEO expert can reduce it beyond a certain limit. Moreover the company cannot promise you results within a short span of time. Once you are through with these basic facts, you can start your search to find a good SEO expert.
Black Hat Vs White Hat Practices – Probe and Find
- Black Hat SEO Practices: if the SEO expert promises to increase your website inbound traffic and the page ranking within the shortest days, you could simply ask him how he is able to do it. Also ask him about the number of keywords he uses in every page. If he says as many as you wish, you could seriously sense trouble