Ask any experts in SEO, Philippines-based or not, they would emphasize that the two most important and interrelated factors in optimizing a website are: ranking and traffic. They still are. The strategies and, subsequently, the tactics are what’s changing. In 2019, 2020, and probably, the years to come, the value of SEO would still be the same.
For this year’s SEO campaign, would you know what strategies you must implement to capture both ranking and traffic? Below are the answers.
SEO strategies for 2019
- Optimize your site for Google RankBrain
RankBrain is a machine learning-based algorithm. Now the search engine luminary is processing search queries based on artificial intelligence (AI). This is important now more than ever, and SEOs all over the world are taking heed.
Perhaps, you’ve read the words ‘contextual’ and ‘conceptual’ thrown around a lot lately. It’s because of this update, turning keywords into concepts. So yes, the results displayed on the results pages are conceptual results.
Relevance should be your top priority. Hence, optimizing the website for organic click-through rates (CTR) is what you need to do. This year, when publishing landing pages and blog posts based on your campaign goals, think about what title tag and meta description you must put to increase organic clicks.
Here are some quick tips:
- Put a number in the title tag and meta description
- Write compelling introductions
- Publish quality content to increase dwell time
- Minimize bounce rate
- Split test to maximize clicks
- Send link juice to low-performing pages
Link juice refers to the SEO value of a hyperlink. This can be passed on to other pages through internal linking. The processes involved are real quick and easy. You will need Google Search Console and Ahrefs, two essential tools to determine how the SEO campaign performs.
Determine the pages that need a boost first. These are your landing pages on pages 2 and 3 of search engine results pages (SERPs). Check your Console to find those pages. Under Performance report, click Average position. Then, sort the list by position. Focus on positions 11 to 30.
If you are getting high impressions and high clicks and yet not ranking on page 1, push these pages. Now, go to Ahrefs. Enter your URL then, click the search icon. On the left sidebar, under Pages, click Best by links. These are your authoritative pages, which means they rank high on SERPs. Export to take the URLs.
Open the landing the low-performing pages. Add the internal links as you deemed relevant.
- Focus on traffic-targeted content creation
Going back to content, publishing high-quality content cannot be emphasized enough. It’s because content is the fabric that connects all SEO activities. Not to mention, it is one of the top three ranking factors (RankBrain and links are the other two).
Creating content that compels the users to action is paramount. You will need Google Search Console too for this undertaking. Under Performance, sort the list by Impressions. The tool will display the keywords you had the highest impressions.
Now, check the clicks. If your landing page for that specific keyword appears on SERPs about more than a thousand times, but people are not clicking on it, that’s an opportunity to tweak the content to 1) increase organic traffic, 2) increase organic click-through rates, and 3) minimize bounce rates. Three goals accomplished with a few content and metadata changes.
- Improve technical SEO for better UX
Google is big on user experience (UX); all updates are intended to make it much better than each pre-update. Three of the most critical technical SEO factors to prioritize in 2019 are speed, mobile-friendliness, and security.
Users abandon a website that takes more than 3 seconds to load especially on mobile devices. Also, they will not transact with sites that are yet to migrate to https, a security protocol.
If you want to keep the users and do what they have to do (click, like, share, comment, read, buy, etc.), these aspects must be well taken care of.
SEO is getting harder by the day. More difficult yes, but completely doable. You have to know which ones will work and will not. These four SEO strategies are the most important right now. If you implement all of them, you shall see positive results in the coming months.