Month: July 2019

How to Boost Your Law Firm’s SEO

You don’t have to be an SEO expert to understand the fundamentals of marketing your law firm’s website. The good news is that there are just a few easy steps to take in order to increase the number of clients interested in the services that you provide online. We’ve put together this handy guide to help you get to grips with the basics of law firm SEO.

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#1. Focus on User Experience:

Today, it’s less and less about keywords and phrases and more about the overall user experience on your website. Users that have a good experience when they visit your site, are able to easily find what they need and in a timely manner will be more likely to return. Some fundamentals of providing a good user experience include offering an easy-to-find FAQ page where users can find everything that they need to know about the services that you offer, providing easily visible contact information, and ensuring that users can easily navigate around your site. You might even want to go a step further by offering a web chat service that users can take advantage of if they wish to learn more details about any service that your law firm can offer them or discuss their case in more depth.

#2. Ensure Mobile-Friendliness:

Much like any other service or product that you can access online today, it’s never been more important to ensure that your law firm’s website is easy to access on a smartphone or tablet, whilst remaining just as easy to view as it would be on a laptop or desktop computer screen. More and more people are using their smart devices to search for the services that they need, and you can expect a huge percentage of your inquiries from potential clients to come from mobile users. The best way to provide a seamless experience across all devices is by ensuring that your website has a responsive design that snaps to any device it is viewed on, providing the best viewing experience for all.

#3. Improve Site Speed:

Your website’s loading speed has a direct effect on not only your Google rankings but also on your users. Statistics show that today’s users expect websites to load within three seconds of clicking through to them at the most, so if your law firm’s site is taking longer than this, you can be sure that many potential clients are hitting the back button and looking at your competitors instead. The speed of your website can have a more dramatic effect on your business than you realize. So, improving load speed is one of the best tactics for law firms when it comes to SEO. Test your page’s load speed regularly and make improvements wherever necessary to cut the wait time down. This could include minimalizing the design of your website to avoid any large video or photo files that could be causing it to take longer to load.

When it comes to marketing your law …

Easiest Ways to Boost Local SEO Rankings and Finding SEO Agency

It is vital to understand that local search engine optimization is a vital source for finding new customers for small businesses that are operating on a regional level.

Since the general SEO focuses on the ability to rank better across the country, local optimization is using specific location as the factor for search engine result pages.

The main idea is that strategy relies on advertising your services, products as well as brand to local customers and potential leads.

Therefore, you have to find someone to help you with this particular form of online marketing and SEO Company can do it instead of you.

It means that you will have more leads, website traffic as well as conversions since you will reach more local customers that are searching with intent to find similar products or services.

You should understand it as an efficient strategy that will help you compete with other companies and brands that function on a national level.

Since you do not have enough funds to compete with them on a national level, you should focus on locality and people that live in your area.

Therefore, you should focus on locality so that you can reduce the benefits all large companies have on a broader scale that you will not be able to reach.

Finally, without local optimization, you will lose a significant amount of traffic, and potential customers will choose another local competitor instead of you. You should follow specific steps that will help you throughout the process:

  1. Create and Optimize Google My Business Account

The first step that you should take is to create a page on Google My Business, which will help you get a hold of local leads. This will help you create a presence without paying a cent, and that will help your service or shop to appear on Google Maps, which is an essential consideration.

By doing so, your business will appear in search results on all mobile devices, and in case that Google determines that your business is legitimate and authentic, they will place you at the sidebar of Google search after someone includes keywords you used.

By doing so, you will:

  • Be able to verify in real time your listings so that everyone could reach you with ease.
  • Implement a logo, hours of operation, product, or service that you sell, acceptable payment methods as well as images that will explain to people what you are doing.
  • You have to add accurate and up-to-date information that will help you be verified.
  • You should always encourage leads, customers, and visitors to leave online reviews so that others could see the references and testimonials.
  • Always respond accurately and sincerely to all reviews that you get especially negative ones.
  • Create meaningful, informative, and optimized content that will help others understand more about your business and what they will get by choosing you.

    2. Local Reviews

It is vital to find ways to drive people to leave reviews for your business, which will help you with …

14 Ways to Be Prepared for Anything While Traveling

When I was a kid, I was a Boy Scout. I made it pretty far too, but then I became a teenager, decided it was “lame,” and quit. As a Boy Scout, I learned how to tie knots, camp outdoors, be a good citizen, play with knives, and got to have cool sleepovers. One of the most important things you learn as a Boy Scout is their motto to always “be prepared,” and as I’ve grown up and traveled the world, I’ve found this to also be a travel truism.

You never know what might happen on the road. Stepping out your door into the unknown is what makes travel so exciting. Each day brings endless possibility, but that possibility is for both good and bad. You may end up enjoying a day sightseeing in Paris — or getting robbed in Berlin. You may spend an amazing day on the beaches of Thailand — or suffer food poisoning in Costa Rica.

But if you’re prepared, you’ll be able to face whatever happens to you on the road:

Take Multipurpose Gear. Packing multiuse gear ensures you can easily adjust to changing conditions and helps reduce the amount of clothing you need to take. I like pants that zip off into shorts, walking shoes that look nice enough for an evening out, and using my swim trunks as a pair of shorts. It saves room, and I’m prepared for any dress situation.

Carry a Small First Aid Kit. While we live in 2012, not 1912, and you can find modern medicine anywhere in the world, I always carry a small first aid kit with me with a few essential items to be safe. I take Tylenol, stomach illness medicine, eyedrops, Band-Aids, scissors, hydrocortisone cream, antibacterial ointment, and a small supply of doctor-approved antibiotics. I’m usually able to find a pharmacy when I need one, but in case of an emergency, it’s good to have these items handy.

Pack a Small Flashlight. You’d be surprised how many travelers don’t carry one, but a flashlight will prove to be invaluable when you suddenly decide to go caving in Panama, when your hike lasts longer than expected and nightfall sets in, or when the electricity goes out unexpectedly, which is not uncommon in a lot of places. I carry a small, waterproof pen flashlight when I travel.

Bring an Umbrella. Many travelers don’t pack an umbrella because it adds weight to their bag, and they figure they can just buy one if they ever need it. However, while it does add a small amount of weight, I’ve found myself thankful for taking it more times than I can count. You never know when you might be exiting an airport or walking down the street and find yourself in a sudden storm. While others run for cover, I simply take out my umbrella and continue to my destination.

Learn Basic Phrases. Locals don’t expect you to be an expert in their language, but knowing how …