What is a website conversion rate?

With practically every business having an online presence these days, one of the terms that gets bandied about a lot is conversion rate. A lot about a business can be judged on this term alone – its success, its potential to grow and even whether it is marketing itself efficiently or not.

So, the question arises – what do we mean by website conversion rate. The definition states that a website’s conversion rate is the number of people who take or complete a desired action. In simpler terms, what it means is the number of people out of all the visitors on your website who are doing what you want them to do. This term is most commonly used for sales on ecommerce websites but that is not all that it is limited to.

Conversion Event

The concept of conversion rates goes beyond the sales on ecommerce websites; it actually refers to the value of different design projects. A conversion rate doesn’t have to mean only sales; it can mean any key performance indicator or KPI that is relevant to your business. Some examples are registering on a website, subscribing to a service (free or paid), letting the website store credit card information so that checkouts are easier in the future, using an application’s advanced or new features, regular and consistent use of a mobile app, upgrading the level of service or even just spending some time on a website or going through a predetermined number of articles on it.

Why is the Conversion Rate So Important?

While getting an accurate count of the number of conversions is definitely helpful, it is much more important to keep a track of the rate of conversion. This is because the count of conversion could be affected by something as disparate as a marketing or advertising campaign. This means more traffic coming in. But the conversion rate measures what people are actually doing once they arrive at your website.  If the design of your landing page is such that visitors are finding it difficult to navigate or enter information, they won’t complete the desired action, thus lowering your conversion rates.

Good Conversion Rate

The next question that comes up is – what is a good conversion rate? The first thing you need to realize is that there is no fixed number for all businesses. It really depends upon the industry you are in and the business model you follow. Obviously, for your site, this is a number that is higher than what it was earlier. Factors that can affect the conversion rate are the company’s brand reputation, the price, the complexity of sales and even the commitment level of the user. These are all factors that your user experience or design team won’t have any control over.

You can optimize your conversions by paying attention to your website. Find out what drives more conversions by testing different elements. A strong CTA or call to action works wonders. Make sure that the product …


How to make your WordPress website more safe?

WordPress is one of the most user-friendly Content Management Systems out there and you can almost do anything with it. But it has a few downsides. If you do not change the default configuration of your site, a hacker can immediately know how to log into your website’s admin area. By just typing in domain.com/wp-admin, the hacker will reach the login screen of your website. So, are you worried about the security of your WordPress website? Then you have come to the right place.

Fortunately, you can take certain preventive measures to minimize the risk of getting your website to hack. Here are some of them:

Carry regular backups

It is essential to keep a copy of your WordPress website frequently. This is meant for restoring your website after a hacking attempt. There are plenty of free and premium WordPress security plugins that can help you for this purpose.

Do not use ‘Admin’ as your username

Most of the website owners have used ‘Admin’ as their username. Make sure you change your username to something else so that you can protect your website from hackers. You can also use an email ID as your login. This will make your website more secure.

Use SSL for encrypting the data

One of the smartest moves you can make to secure your admin panel is to implement an SSL certificate.  It ensures secure data transfer between the browser of the user and the server so no hacker can break into the connection. It is pretty easy to get an SSL certificate for your website. In case you didn’t know, SSL plays a significant role in improving the ranking of your website in Google. So, along with protecting your website, you will also enjoy more traffic.

Disable file editing

Whenever a user who has admin rights accesses the WordPress dashboard, he can edit the files that are even a part of WordPress installation and that also includes your themes and plugins. Therefore, it is better to disallow file editing. In this way, if a hacker obtains the admin access, he will not be able to modify any file from your WordPress dashboard.

Be careful in setting the directory permissions

Wrong directory permission can be fatal for your website. It is in your best interest if you change the file and directory permissions for securing your website. Set the permissions to 755 and files to 644. This will protect the whole file system.

Update your website regularly

Updating the website regularly is a crucial factor in its security. These updates fix the bugs and security patches without which you are actually exposing your website to hackers and criminals. Whether it is WordPress itself or its plugins and themes, you must update them regularly.

Do not take the security of your website for granted. You must do whatever in your means for taking care of the security of your website and fortunately there are lots of WordPress plugins for this purpose available. What are you waiting …


What makes a good SEO for small businesses strategy?

Nowadays everyone is online. Every company small or big has some kind of online presence. Websites, blogs or a social media accounts are the most used online tools. Everyone who owns a website wants to be in top google search ranking. Well known brands and companies can be found on top of the rankings. Here you have some tips on how your small company can be intop just like the big ones.

Find a niche that works the best and put all your effort into it. If you try to cover as many topics as possible it will be extremely hard to boost your website. An SEO expert can help you find a niche and choose the perfect keywords for your website. HED Solutions is a company that offer info about SEO packages for business.They can help you achieve the best results SEO ranking.

Use long tail keywords instead of head terms. If you try to rank for some general words it will be extremely difficult because the competition is extremely high. The best way to boost your ranking is to use so-called long tail keywords. They will help you achieve better results with less effort. Try to find terms that describe your website better than general words. Try to find what’s unique about your brand and use that thing against competitors.

Try to be as local as possible. For example, if you have a company based in Lonon, UK try to use these words in your keyword. If your brand is localized it will be easier for people to find what they are looking for. Another example is to go for google.co.uk instead of google.com if your company is based the UK. Even search for local SEO specialist. If you are looking for SEO strategies with London based SEO packages HED Solutions comes in your help.

In conclusion, you should know that it is hard for a small company to be on top especially when there are giants in your domain. This way you should visit HED Solutions.co.uk and hire the best SEO for small businesses specialists. Keep in mind that results don’t come overnight and you have to always be patient. Consider using the tips above to make sure that you have your best chances to increase traffic on your website.…


Interesting Research on Experts – Things You Probably Never Knew

Getting Church Architects and Other Church Design Professionals

Before you decide to construct any building, it is wise to include someone to handle everything right. When you take your time and hire one, they will offer excellent services to be proud of at any time. It is never an easy thing to do for you will have to be skilled in this type of work. It may be confusing on the architect to engage since some of them are just after your resources. Remember that you have the final say on what you expect from the experts.The following are some of the factors to consider before you hire the building experts.

Choosing the church building experts will require that you consider their experience. The experience will determine the expertise of the experts.The next thing is to know if they specialize in this kind of project. Church projects will require different skills from that of the commercial ones. It is the work of the expert to note what you are looking for when taking the project.It is also essential that you know where they are located in your region. They might take too long to offer the required services if they are not from within your area. For this reason, make sure you have one from your local areas to give you something that will satisfy you.

The next group of experts to consider is the commercial ones. It is right to start with considering the certificates and licenses required to provide these services. The insurance cover is also important to note before you hire them. This cover will be relevant when it comes to protecting the project and any person working on the project.The insurance cover that they own should be from a reputable company so as to prove everything is safe. It is right to ensure the person will be there for you when you need their services. The designers should be prepared to do everything to work as per the expected deadline. For the best decision, you should take time and see other constructions they have taken before.
What I Can Teach You About Experts

When you choose the person wisely, it is time to know what kind of services you should expect. They have the expertise to know what kind of style and rooms the church will have. They will come with their expertise to ensure the rules set by the local are adhered to at any given time. They also have the ability to work with other experts in the field to make everything right. This is something that you cannot understand for it needs time and resources. The services will make sense after doing everything as discussed.5 Key Takeaways on the Road to Dominating Services


Businesses – Getting Started & Next Steps

Factors to Look Out for in Church Architecture.

Looking at the present period of building plans and the old circumstances, outlines have been recorded to go an additional mile keeping in mind the end goal to fit in the advanced world we are in today. Churches have been one of the areas that have experienced this development in their buildings Before thinking of designing your church there are factors should consider implementing.

Church bell- One of the important factors that one should consider when looking to build a church is the area of the church bell. A bell in a church plays a significant role for the church and the surrounding individuals as well. The bell is useful to the surrounding people as a way of warning the residents in case of a fire break out.

Nave – The nave is the focal and critical piece of a Christian church, stretching out from the passageway, some of the time called the narthex, to the platform region, once in a while called a chancel or presbytery.
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Chancel- In most of the church designs having this area, it is mostly placed at the front of the church where the choir are located and sometimes the pastor too. It Is an area that is a bit raised to its height. However, not many churches have choir services located at the front section of the church, but also, all in all, you should consider including this to your plan. In some places of worship, the chancel and the nave region are not structurally significant.
The Ultimate Guide to Services

Cross/Crucifix- Before you go ahead a design the church you want to build you should first consider if it is Catholic Church or it is not. In Catholic churches, the presence of a cross with Jesus on it is a factor that many Christians look out for in a church, as the symbol has a meaning to them.

Pulpit- It is a vital zone of the group situated on the front piece of the building, an area where the pastor stands and gives out his or her sermon to their assembly.

This area has had its revolution since the early introduction of church buildings where the pulpit was initially placed at the center of the church to symbolize the centrality of the word of God.

Steeple- The expansion of a steeple to a congregation frequently had three capacities. To begin with, vertical lines of the steeple served to outwardly improve the lines of the congregation, coordinating the watchers’ eyes vertically to the sky.

Second, steeples gave church structures–which were generally short–a tastefully satisfying component that improved the agreement of the outline. Also in case it is a new church and not many individuals are familiar with it, steeple are essential in providing of directions throughout the town to the church.…


SEO Consultancy—Helping Businesses Thrive

If you’re a business that is planning to thrive in the current technological era, then it’s a good idea to think about investing in an SEO services.

With an SEO consultant available to you, you’ll find a number of services at your disposal that are geared towards enhancing your online presence, garnering more website traffic, and increasing sales.

From website optimisation to keyword rich content and link building techniques, the SEO process is an art form that takes particular skill and precision.

SEO Consultancy is a Worthwhile Investment!

You may be wondering what exactly the hoopla is. In the business landscape today, you can’t get away with establishing a strong online presence, something that has become crucial towards ensuring the success and longevity of any company. In order to achieve this, search engine optimisation techniques are key.

With an SEO consultant watching out for your business, you’ll have someone who is well-versed in the ins and outs of SEO, essentially an expert in something that can potentially mean big things for your company.

SEO, while it may seem simple enough on the surface, can be quite the complex venture.

There are a lot of factors that could throw you in for a loop.

For example, mid-March this year, Google released a new algorithm that resulted in a significant dip in website traffic and ranking for a lot of companies. This was called Google Fred, and in essence what it did was focus on targeting sites that were low on quality content and heavy on the ads.

This significant change in the Google landscape resulted in a need to alter SEO practices—something that an SEO consultant would be equipped to do. The world of search engine optimisation can be unpredictable, making it imperative to have someone on board who knows what they’re doing.

Let Website Strategies Be Your Guide

At Website Strategies, we provide you with SEO Consultancy services you can rely on. With sixteen years of experience beneath our belt, we make use of credible and effective white hat SEO techniques to increase traffic and get you ranking higher on search engines.

Our approach to the process of search engine optimisation is centred on sales.

We know that what you need is more sales and better ones at that—so that’s where our main focus is.You can be rest assured that with Website Strategies, you’re going to be getting a positivereturn on investment! We don’t skimp out on any details—you get a complete reporting as we track the effects and results of our SEO techniques.

What’s more, we offer customised services that are designed to fit your budget, as well as no lock-in contracts—a mutual partnership based on positive results is the better route to take when it comes to the success of your business. Contact us at 07 5478 2586 and you get a free discussion on how we can help you get more traffic and top rankings!…


How to Achieve Maximum Success with Gear

Different Gadgets to Bring while Travelling

Travels and trips have been made more affordable and more accessible now because of technology and a lot of promos and packages. You need to prepare a lot and plan for your trip to make sure it turns out not being a disaster and one way to maximize a trip is to bring your gadgets. Being techy in a trip can be quite useful especially if you will spend a lot of time on the road. These different gadgets are convenient to have around, especially in going on trips.

Everybody, in this period, should, as of now, have their own smartphones seeing there are a lot of models coming out and they’re getting cheaper, too. It’s a piece of our everyday lives now, assuming control capacities we more often need to purchase independently. Functions usually done by alarm clocks, radios, televisions, digital cameras and even voice recorders and calculators are already incorporated in our smartphones, too. Along with texting, calling and video-chatting, the smartphone is also the most convenient thing to bring because it also has a good quality camera. Not only that but you can immediately edit your pictures of the trip and upload it to your social media account. Bringing your smartphone along will definitely take your travel experience to a new level because it’s so convenient and has almost all necessary features.

When you’re out on a trip, you may go to spots which don’t have a Wi-Fi connectivity so you may utilize an imei unlock. Imei unlock can help you particularly when you happen to go to a place wherein Wi-Fi is not available. This imei unlock will be able to help you get a local sim card so you may use mobile data during your travels but as much as data is concerned, always bring a power bank and don’t forget your charger. The imei unlock would need you to provide some information so that you may get the service. Performing an imei unlock is very helpful if you really want to have access to the web.

Another gadget that you may also bring during your trip is your tablet that has even more superior capacity than your smartphone, especially in terms of memory. It is helpful to have a tablet around for watching motion pictures and playing games particularly on the chance that it will spend hours on the road. In the event that you have a mp3 player, you can bring it along, as well, for you to appreciate music. You can even bring along your speakers for a fun night out because who does not like singing and dancing to the music? Finally, as an option for a book which can be fairly hard to bear when going to one place or another, you can likewise bring along your digital book reader.…


Discovering The Truth About Products

Tips for Making Use of Your Old Gadgets

In the immediate past, you must have obtained several devices starting from devices and laptops, following a market pattern and innovations. This has led to a pile of old gadgets in your home. It is very easy to think about discarding the previous devices around the base of lose of efficiency and slowness. Nevertheless, there is an easy method as possible still utilize this previous gadget for your favor. For example, if your previous laptop is gradual, it is possible to boost its memory to improve its pace. There are lots of other strategies as possible employ to enhance the efficiency of one’s old gadgets. Below are some of the methods that you can use to your advantage.

Laptops are some of the widely used devices. You might have had bought several laptops at different level in your life and changed to suite the prevailing market demands. Thus, you may wind up having previous products in your retailer rather than understand what regarding them. For laptops, you will find those problems that are typical to all laptops. For instance, slowness and destruction of battery. This can be repaired by changing the battery and raising the ram of the laptop. However, this does not mean that your laptop will be as good as new, rather it will be functional and more efficient as it was before.

Devices are by big one of the most used tools. Like this is not all, some people possess the pattern of shopping for new telephones every year. What do they are do with the old ones, will be the question that many ask themselves. Should they do not get marketplace where they’re able to sell the used ones, they keep them inside the draws of their homes, permitting them to buildup dirt. This should not be the case. The old phones should be used from time to time, like when you are going for an activity that might damage your phone, you should put your sim card in one of the old phones. To add on this, when you are traveling abroad you can unlock sim and use it in another phone. In case you phone gets lost in the chaos of traveling, you would have lost your old phone.

You can decide to turn your old gadgets into cash. Instead of throwing out your previous devices, or permitting them to get destroyed by dust as well as other vagaries of weather, you ought to sell it as used unit. This may not simply help you dispose the system, but additionally get you some funds. All you need to do is to ensure that the gadget you want to sell has met the market conditions.

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Smart Tips For Finding Options

Important Information Concerning Melanotan 2

In order to get an excellent tan naturally, you would have to cover yourself in a sun cream before lying in the sun for some hours each day. However, there are numerous products available on the market today that tend to change the way we tan. Melanotan 2 is a synthetic peptide which when used correctly can result in skin tanning without sun exposure.

Melanotan 2 is becoming increasingly popular among body builders, the general everyday people as well as salon users. The product is widely being used by individuals across the country with its popularity mainly fueled by the increased supply on the market and the heightened media coverage.

Melanotan 2 is available for sale on the Internet.
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Apart from battling skin cancer, this product helps people that have red hair, albinism, and other similar issues. Individuals whose skin is very light tend to burn easily when in the sun and thus, they have a higher risk of getting skin cancer. By using Melanotan 2 such people can reduce that risk. It can also help reduce the risks for people with other skin types.
Questions About Options You Must Know the Answers To

It accelerates melanogenesis; the natural tanning process. It interacts with the skin cells in the body giving them the ability to produce more melanin.

When this process is accelerated, the skin is able to produce a tan at a faster rate and this protects the skin a lot more when exposed to sunlight.
Direct exposure to sun rays both from man-med solutions like sunlamps and natural means from the sunlight is considered a risk factor with regard to skin cancer.

Apart from skin tanning, Melanotan 2 can also be used for other different reasons. This synthetic peptide may be used may be used ad an advantage in the libido department.Depending on your objectives it can increase libido within hours, a week or two before you realize the effects. Both men and women can use MT2 to increase libido.

Additionally, Melanotan 2 provides amazing benefits for the ginger, blond, strawberry, and auburn hair types. Even though in is uncommon for the hair color to change, extensive use of this peptide can change the facial hair growing in. Most people have experienced their beards coming in darker with 2 to 3 weeks into usage.

MT2 is also known to decrease one’s appetite. If you intend to take this appetite for appetite reduction, it is essential that you find the correct dosage and the appropriate times to use it.

The beauty products’ market is pretty large and includes a variety of health warning by the government and other organizations. While Melanotan 2 may seem like a wonder product, it is important that you find a reputable supplier to ensure that the peptide you buy is high quality and safe.…


Why to choose e juice over traditional tobacco?

Clinical studies have clearly shown the direct relation between smoking and several serious medical conditions that include different forms of cancers, respiratory and coronary diseases. Besides the health hazards associated with smoking, there are also various risks posed to others through passive smoking so one of the challenges for both smokers and health professionals is to find a solution to the health risks brought by cigarette smoking.

Electronic cigarettes are one of the best inventions that may be used to get rid of the bad habits and harmful effects of smoking. They are generally battery-powered devices that simulate tobacco smoking by using a heating element (called atomizer) that vaporizes a liquid solution.

Reasons for switching to e- cigarettes from regular ones:-

  • No tar: Regular tobacco cigarettes have tar that is prone to various adverse effects on health. On the other hand, e-cigarettes are completely tar-free and contain 99% less nicotine than normal cigarettes. Traditional cigarettes contain about 600 harmful ingredients causing human body breakdown over a period of time. But while smoking e-cigarettes, you only smoke vapor which contains no toxic chemicals that may be harmful to the body.
  • Odor free: When regular cigarettes are lit, they not only emit the stinking odor but also stick to anything that comes in contact with them. This is not the case with e-cigarettes because the vapor they produce contains a mist with no residual smell.
  • No buying of accessories: Another benefit of switching to electronic cigarettes is that smokers are not required to purchase additional accessories while using them such as ashtrays or lighters.
  • Safer and healthier: E-cigarettes are safe and healthier to use indoors and will not induce the smoke detectors to cause an alarm.
  • Cost-effective: These cigarettes are cost-effective as compared to their traditional counterparts and though they may require a little more investment initially, they can provide long-term benefits to smokers.
  • Reduces addiction: Since e-cigarettes are available in various levels of nicotine, it is very likely to move yourself away from this addiction slowly and gradually.
  • Variety of flavors: Most importantly, electronic cigarettes are available in a wide range of different flavors owing to the presence of e juice or e-liquid in them. E-liquid is a liquid that produces vapor in these cigarettes and contain propylene glycol and vegetable glycerin. This e juice is manufactured with various fruit and other flavors as well as variable nicotine concentrations.

If you are looking for a safe way to enjoy smoking with different refreshing flavors and without all the harmful side effects, the best option for you is to invest in e-cigarettes. However, it is advisable to try a few different brands, strengths and flavors to find the e-cigarette that best suits you.…