6 quick improvements to apply to your website

Good web design needs to remain fresh and up to date; therefore, it is no good assuming that your three-year-old website is still fit for purpose. Give your site a makeover using some top tips and tricks, and see the difference this makes to your visitor numbers and conversion rates.

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Here are our six favourite web design tips to get you started.

1 Update your web fonts

Serif fonts work best on the printed page, but non-serif fonts display better and are easier to read on digital screens. Check out Google Fonts to give you some pointers on the sort of typefaces you should use for your website’s text.

2 Use icons for social media with care

Yes, you want visitors to spread the word about you website, but clicking on your social media icons will send them away from your page. Make sure that you keep the social media icons towards the bottom of the screen ensure visitors spend time on your site before heading off to their favourite social media sites.

3 Mac users should embrace Keynote

Keynote is Apple’s take on PowerPoint and is a handy way of creating prototype web pages and interface elements. Check out Keynote’s online repository to discover plenty of templates for all sorts of elements that will give your website added kudos.

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4 Embrace the colour grey

Designing the wireframe of your site in shades of grey allows you to add your visual elements before introducing colour to ensure that your site creates the desired impression. Skilled web designers that specialise in web design and development services in London, such as https://www.redsnapper.net/web-development-services-london/design-and-build-websites, can show you how this prevents a website becoming overcrowded with design features.

5 Keep navigation simple

Drop-down menus and multi-tier navigation can quickly confuse visitors, which is the last thing your website should be doing. Pare down your menus and keep them as simple as possible to make navigating your website as easy as possible for your users.

6 Lose the homepage slideshow

Ideally your visitors should spend a short amount of time on your homepage as they search for the products, services or information they need. Slideshows slow your page loading times and offer little value, so save the space and use it to encourage sales instead.