Month: February 2019

4 SEO Strategies that Should Shape Your 2019 SEO Campaign

Ask any experts in SEO, Philippines-based or not, they would emphasize that the two most important and interrelated factors in optimizing a website are: ranking and traffic. They still are. The strategies and, subsequently, the tactics are what’s changing. In 2019, 2020, and probably, the years to come, the value of SEO would still be the same.

For this year’s SEO campaign, would you know what strategies you must implement to capture both ranking and traffic? Below are the answers.

SEO strategies for 2019

  1. Optimize your site for Google RankBrain

RankBrain is a machine learning-based algorithm. Now the search engine luminary is processing search queries based on artificial intelligence (AI). This is important now more than ever, and SEOs all over the world are taking heed.

Perhaps, you’ve read the words ‘contextual’ and ‘conceptual’ thrown around a lot lately. It’s because of this update, turning keywords into concepts. So yes, the results displayed on the results pages are conceptual results.

Relevance should be your top priority. Hence, optimizing the website for organic click-through rates (CTR) is what you need to do. This year, when publishing landing pages and blog posts based on your campaign goals, think about what title tag and meta description you must put to increase organic clicks.

Here are some quick tips:

  • Put a number in the title tag and meta description
  • Write compelling introductions
  • Publish quality content to increase dwell time
  • Minimize bounce rate
  • Split test to maximize clicks
  1. Send link juice to low-performing pages

Link juice refers to the SEO value of a hyperlink. This can be passed on to other pages through internal linking. The processes involved are real quick and easy. You will need Google Search Console and Ahrefs, two essential tools to determine how the SEO campaign performs.

Determine the pages that need a boost first. These are your landing pages on pages 2 and 3 of search engine results pages (SERPs). Check your Console to find those pages. Under Performance report, click Average position. Then, sort the list by position. Focus on positions 11 to 30.

If you are getting high impressions and high clicks and yet not ranking on page 1, push these pages. Now, go to Ahrefs. Enter your URL then, click the search icon. On the left sidebar, under Pages, click Best by links. These are your authoritative pages, which means they rank high on SERPs. Export to take the URLs.

Open the landing the low-performing pages. Add the internal links as you deemed relevant.

  1. Focus on traffic-targeted content creation

Going back to content, publishing high-quality content cannot be emphasized enough. It’s because content is the fabric that connects all SEO activities. Not to mention, it is one of the top three ranking factors (RankBrain and links are the other two).

Creating content that compels the users to action is paramount. You will need Google Search Console too for this undertaking. Under Performance, sort the list by Impressions. The tool will display …

Why online recharge and bill payment are the best

We list the virtues of using online payment and recharge platforms.

Using your smartphone and all the myriad apps on it is so much fun. The phone is an extremely interactive device in your hands today. The only thing you don’t like about your prepaid phone is that you have to keep recharging the pack ever so often.

That is not a problem if you use the right online recharge and payment methods. If you have still not used online payment and recharge modes, then here’s why you should:

* It happens in real time with zero wait times.

Using a recharge app has the benefit of a single payment platform for all your online recharge and bill payment needs. But more importantly, it uses the IMPS system of payment (Instant Money Payment System) which is a real time transaction mode. Unlike the NEFT mode, which defers payment to the next working day if you recharge in the night, the payment app does the recharge online or bill payment at once. So, the transfer is effected instantly, without a waiting period.

* There are multiple online payment options.

The biggest benefit of online recharge and bill payment is that you have multiple payment options. For instance, if you recharge using the myAirtel app, then you get these options: Airtel Payments Bank, net banking, debit/credit card, BHIM or PhonePe, etc. You can use the option you are most comfortable with and proceed with the recharge and bill payment at any time. At the moment, you can avail of Rs 50 cashback when recharging using the Airtel Payments Bank.

* Monitoring your payment history becomes much easier.

In many ways, the digital medium makes management of resources much easier. Every transaction or function you have ever carried out is stored on an online cloud. The same applies to your online recharge and bill payment history as well. All the recharges and payments you have done till date are stored electronically. Filing paper bills is passé with online payment systems. You end up with a much greener, cleaner and extremely efficient online ‘filing’ system: summon up your last bill or recharge whenever you want, compare your usage over the last few months and dive into the payments archive whenever you wish.

* Online recharge is fully secure.

Those who are most resistant to recharging online, or even shopping online, are those that do not trust the sanctity of online payment systems. However, you must note that leading providers like Airtel function with the most secure payment transfer systems, so the possibility of data or money theft is almost nil. Besides, you have the option of using the most secure UPI apps for money transfers, online recharge and bill payments. So instead of dispensing with cash, you can pay online and be done with it in minutes.…